For the front cover of my digipak I decided to put a photo of the artist and their girlfriend having a picnic at the park on it. They are looking at each other laughing whilst sitting down on their picnic blanket. The reason I decided to have this photo as the front cover is because I want the digipak to follow the narrative of the music video and not just be about the single itself. This helps promote the artist and their music video and therefore promotes the single. Also, as Tom Odell is Indie Pop, the location of this front cover being in the park supports the low budget settings that Indie music often has for their music videos and digipak photo locations as the marketing of the artist will be on a low budget. On the front cover the top right hand side has the artists name 'Tom Odell' on it. At the bottom of the front cover the single title 'Grow Old With Me' is written on. The typography will be in a simple font where the words 'Tom Odell' will be in capital letters to make it look bold and stand out to the target market, so when they see the single released in shops they will automatically see the artists name. The name of the single will be in the same font but only the first letter of each word will be in capitals. This is because it looks better. The colours of the front cover will be reasonably bright as it is supposed to be a picnic during the day and be a positive setting to support the positive lyrics in the song about him loving his girlfriend and wanting to grow old with her. The artist will be wearing dark colours though as this re-enforces that the genre is Indie Pop as many artists including Tom Odell wear a lot of black/grey/brown.
On the inside of the digipak, there are three photos. Each page from left to right inside the digipak looks like a photo frame with a different photo in them. It looks like a timeline of photos. The photo on the far left is a photo of the couple (artist and girlfriend) when they are at their current age (how old they are at the beginning of the music video), and are just going out. The middle photo is a photo of them when they are slightly older (possibly in their early thirties), and are married with a child and she is pregnant again. This is to show what their life will be like in the future when they start to 'grow old together' and then the third photo on the right side, inside the digipak is a photo of them when they are a lot older and they are still happy all those years later. The photo in the middle has a circle around it as the CD will be placed on this part of the digipak. This idea of them getting older together and being shown through photo frames is also shown in the music video. This promotes the music video and artist again.
When you first open the front of the digipak the first image you will see on the inside before opening that up to show the three photo frame images on the inside will be a performance photo. This will be of the artist playing on the piano and singing the lyrics to the song. It will be low key lighting in the room to make sure it looks of the Indie Pop genre. The artist will also be wearing dark clothing and playing on a black piano to follow the generic conventions within this genre. It will also be nice to have this photo on the digipak as then it does not just have photos about the narrative of the music video for this song but also shows what the artist is like as a performer.
On the back of this digipak that I have designed, in order to follow the front cover of having a theme at the park. The back page will be a photo of the grass/ field. At the top of this page will be the name of the single 'Grow Old With Me' in a simple font and next to this there will be a brown leaf. This is to show that the leaf is old and that they will become old together, but supports the outdoor park theme. Underneath this the lyrics will be placed on top of the grass background. This is because there wont be a list of other songs as this digipak is for a single and not an album and it is nice for the target market/ buyer of this digipak to be able to look at the lyrics they will be hearing on the CD. At the very bottom of the back of the digipak there will be two birds who are on the grass, this supports the park theme but also that two animals want to be together and like each others company as do human as this song is about two people who want to be together and grow old together.
Whole Digipak
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