Jessie J, Who You Are - Magazine Advert Analysis

Jessie J is of the genres pop and R&B. In this magazine advert she is advertising her album called 'Who you are' which was released in 2011. Within this album 'Who you are' is a song and the other songs include Price Tag, Nobody's Perfect, Abracadabra, Big White Room, Casualty of Love, Rainbow, Whose Laughing Now, Do it like a Dude, Mamma Knows Best, L.O.V.E, Stand Up and I Need this. The image on this magazine advert is the same image that is used on the actual album. This is to make the album recognisable when being sold as people will know by looking at the magazine advert what the album will look like.

Centrally positioned in large gold text is there artist Jessie J's name. Both of these J's are in capital letters. This is to emphasise the double J which people recognise about her as an artist. Both of these J's are linked together as well. The reason why the text is in gold is to make it stand out against the black which is the main use of colour within this magazine advert. Another reason that the name of the artist is in gold to re-enforce the fact that she is a pop artist and this is because gold has connotations of wealth and therefore being about to afford materialistic items which are used more in pop videos and the pop artists marketing such as the promotion because the mainstream record labels can afford to spend this on their signed artists, for example Jessie J was signed by Universal Republic which was owned by the very big company Universal Music Group and now she is signed by LAVA who is also owned by Universal Music Group.   This gold colour is a theme throughout this whole magazine advert for 'Who you are'  as the words 'Debut Album' and 'Includes the *1 international smash' as well as Jessie J's official webpage being in gold. This shows that apart from her name being in gold and her webpage, that the other gold text is used to introduce something very important as the name of the album then follows on from debut album and the smash hit 'Price tag feat B.o.B' follows on from where is says 'Includes the *1 international smash'. The other gold text which is her name and her webpage is used to promote her as an artist and suggests to the audience that her music is top standard as she is a great artist because gold has positive connotations. The fact that her webpage is on this page is also good to promote Jessie J because it may encourage ticket sales of her tours and for fans to find out more about her as an artist. Gold is also then reinforced as a theme in this magazine advert because on her black lips there is a gold floral design as well as her wearing gold earrings.

The other writings which is the very important information, this includes the name of the album 'who you are' and the name of another of her singles feat B.o.B are in white text. This is to make it stand out on the page because it is on a black background. By putting the name of the album on here it ensures that people know what album to ask for when going into a shop if they cannot find it as well as if ordering the album online it will be easy to find when using the album name. Also the use of putting on another one of her songs in which another artist performs will help to boost sales of the album because B.o.B is famous internationally and therefore helps to promote Jessie's album.

In the bottom left hand corner of this magazine advert there is the logo for LAVA who is the record label who signed Jessie J and on the right hand side of the magazine advert there is the logo for Universal Republic who also signed Jessie J. These are put on the magazine advert for Jessie J's album so that the people who view this in a magazine know which record labels helped produce and distribute Jessie J's music and who funded it all. For people who are not fans of Jessie J because they have never heard of her before but know the music industry well, by seeing these logos it may convince them to buy her music and listen to it because they know then that she is a pop artist who is supported by companies who are from the Universal Music Group and that therefore if they are willing to distribute her music and fund everything that she must be good as it is harder to get signed by these big mainstream companies and they have a good reputation.

The main colour in this magazine advert is black. Jessie Jay has black eye makeup, black hair, black nails, black lips, a black top and at the bottom of the page the background is black. Black is often seen as something that is dark and hides you away but in this photo Jessie has her hands near her eyes looking like she has just moved them from her face showing that she will no longer hide. This supports her album name 'Who you are' as it is saying be who you are and don't hide away any more. The black is also eye capturing as there the audience will think that there is a dark truth to the music in this album and perhaps they need to listen to it and the lyrics to find out what has been hiding. The black lipstick used on Jessie's face supports that she is a pop artist because in the pop world people wear costumes and work on sets that are not realistic at all and people in every day life don't tend to wear or be around and most people would not walk around with black lipstick on.

By analysing this magazine advert is will be good for me when creating a magazine advert for my artist because I can look at the typography on the advert and think about whether the font colours and positioning of each word is suitable for the genre of my artist. I can also think about the image and whether it is suitable for the artist and genre as well as what I should write on the magazine advert such as the album name, the artist name etc. From this magazine advert I realised that it doesn't not have the release date of the album which I know is important to help increase sales on the release date and therefore I will have this on my magazine advert.