A Magazine advert is when an artist/ band wants to advertise their album in a magazine, sometimes the same images are used in a magazine advert to promote an album as the images used on the album cover or digipak itself. This is so that if someone wants to buy the album they will know what to look for in the shops as it is eye catching and creates a theme/ identity for the album or artist themselves. A magazine advert for an album normally has the release date of the album, has the name of the album and the artist on it and may have other information such as what the price of the album is and what shops sell it, it may also advertise upcoming concerts of the artist. The font used on the advertisement will suit the genre of music that the artist performs and the colour of the writing will be visible and suitable on the advertisement. A magazine advert is normally A4 sized depending on the size of the magazine itself as it usually takes up a whole page within the magazine. The advertisement will be put in a magazine that is suitable for the artist to ensure it targets the right audience. For example indie, rock and alternative artists are likely to advertise their albums in NME magazine and pop music would be in more likely to advertise in Q magazine as this targets the audience they want to target.
When I design my magazine advert I will ensure that there are links between the advert and the digipak if the album itself. I will also ensure that the text used on the magazine advert is suitable for my artist and the genre of music. It will be important that I follow what a magazine advert should have on it (release dates, upcoming concerts etc) to ensure that the advert fulfils its purpose of promoting the artist and the album.
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