Our chosen genre is Indie Pop, here I have researched into our chosen genre looking at generic conventions different artists that are in this genre. I found out that indie pop music videos are often low budget due to the record labels being independent and not having loads of money to spend on the music video (expensive production/ location). Also the artist is often part of the narrative so they will be within the story being shown in the music video as well as performing the song as there are often a lot of performance shots. The narrative is often quite strong as is shown through the visuals and often supported by the lyrics. There is normally low key lighting and many close ups of the artist. The close ups allow the audience to see the emotions of the artist and how they are feeling, this is often during songs and music videos about heartbreak. Some indie pop artists include Tom Odell, Bastille, Ellie Goulding and Fun.
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