Digpak analysis - Britney Spears, Femme Fatale

Britney Spears is of the musical genre Pop. She released her album Femme Fatale in March 2011 which was her seventh studio album. On the front cover of her digipak for femme fatale there is a close up photo of her face and she is wearing a white fluffy scarf. The slight background that we see is also white. Britney pears has blonde hair which has connotations of innocence which is ironic as the title of the album 'femme fatale' means an attractive and seductive woman, especially one who will ultimately cause distress to a man who becomes involved with her, which is the exact opposite to what white and blonde normally connote. The lighting on the cover has been edited slightly to show a gold tinge to the whole cover, making Britney slightly golden and enhances her blonde hair. The title itself is also in dark gold which is goes with the gold edit theme. The font of this album title uses swirls and is in capitals to show that she is bold and holds power over men and is a 'seductive woman'. Using a French title for this album is to make Britney Spears seem more attractive and sexy and stereotypically French woman are seen as 'sexual'. Britney Spears's name is all in lower case.

On the back cover of this digipak Britney Spears in standing next to a window with hair over her face looking away from the camera, she is wearing black. Black is often associated with something sexy and seductive. Black creates/ has connotations of a sense of mystery. This is to also promote Britney Spears as a strong independent woman who is a sex symbol. There is again this edit of gold on her which is fake lighting and suits this genre of pop as there are generic conventions such as a materialistic setting as the window does not look like a real setting but looks like a set and there is fake lighting on her. The bar code is in the lower right hand corner which seems to be a common place to put it on a digipak after looking at many digipaks. The list of songs in this album run down the middle of the picture of a window. If I were to make this digipak I wouldn't have put the titles of the song down the photo of a window because it goes over the wooden panels of the window and does not look good places on here.

On the inside of this digipak there are two black pages on the far left and the far right side of the inside of the digipak. On the left there are the initials BS in gold and on the right it says FF in gold text. The BS stands for Britney Spears and the FF stands for Femme Fatale. This is again promotion of the artist and promotion of the album. The black again is making this artist appear sexual and shows she has a dark side. The gold has connotations of material wealth and showing again that Britney Spears is in the pop genre as it is more materialistic. The middle image on the inside of the album is her sitting on the edge of a golden seat. She is sitting in a short black dress and has her hand brushing against her bare leg. This is being seductive and sexual to make her appeal to a male target  audience. The CD itself is also gold and shows this running theme of gold and an attractive woman living in their materialistic world who attracts men into this world.

By analysing this digipak I can take from it that I should have the bar code in the bottom right hand corner as I have seen this in many digipaks. As my genre is totally different to this one as I am doing indie pop and not pop I know not to use a gold edit with materialistic higher budget settings and sexual poses for my artist. Therefore I will ensure my locations are in low budget settings and my artist is wearing clothes that suit the genre.